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How to run an instagram giveaway

One of the best ways on how to increase your Instagram followers & social media engagement is by running an Instagram giveaway contest. Instagram has a large, active & energetic user base that’s always on the hunt for specific content. Which means your competition will be shared with many Instagram users if appropriately presented. Below you will find our guide tips on how to properly do an Instagram promotion.


What are you trying to achieve with the giveaway?

First things first, what is the objective of your promotion? Is it to generate more sales, spread the word, or maybe it’s to grow your email list? Whatever your goal may be, you need to track your growth. That way you won’t be left wondering on whether or not the contest was successful. It’s better to make a drop of progress knowing your heading in the right direction than it is to make progress not knowing where the destination point is. Be sure to set goals and track your progress. This will help you make better business decisions in the future.

Goal examples:

  • I currently 1,600 followers and I want to get 2,000+ with this contes
  • I want to generate 400 new email list leads with this giveaway
instagram paper planning

1. Pick the contest type

There are four types of competitions companies host for their Instagram account. They’re all useful, but it’s up to you to make the best decision. Just remember one thing, the fewer actions the user has to take, the more likely they’ll participate in the contest. Know your users and how you think they will engage. Some people are just passing by and don’t want to spend much time entering a giveaway. Less is more they say. With this in mind, Here are some of the more common entry methods for Instagram:

Like our photo

For the user to enter your giveaway, they have to like the picture. The good thing about this type of giveaway is that it’s quick. Users that don’t have much time and I’m just rolling by will most likely like your photo. Because of the low commitment levels that are required to enter, you will have much engagement with this type of entry method. The not so good thing about this entry method is that the users aren’t sharing your post or following your profile page. I’d still suggest using this entry method, but not standalone. Instead, try pairing it up with follow our profile page and like this post to enter the giveaway.

Leave a comment

Leaving a comment is an excellent way for users to enter the contest. It doesn’t require too much commitment if they have to leave the general comment. With this entry method, I would suggest allowing the users to leave any comment they wish. So long as they engage with the competition, it’s worth it. When users leave a comment, Instagram Will rank your page higher because of the levels of engagement. A great thing to do with this entry method is to have the users tag their friend in the comment section. I will get to this a little more in the next part.

Tag a friend

You can’t go wrong with this entry method. The reason tagging a friend so popular is simple. Your post shared amongst a large number of Internet users. The benefit of this is quite apparent, you getaway more exposure to your Company or business. Most likely the people tagging their friends will tag them and giveaways that looks interesting. So for example, if you’re giving away a gaming mouse, the users entering the giveaway will tag their friends you are interested in gaming. This is great because the giveaway is targeted which means you have a higher chance of people becoming actual fans of your Instagram page. Targeted marketing has always worked since the beginning of time! Although tagging someone is a commitment and many users won’t do it, it’s still worth it.

Follow our profile

There are a lot of great things about getting users to follow your Instagram page enter the giveaway. However, just because you are getting more followers, doesn’t mean they’re your “true fans” Many people on the Internet are just looking for freebies had a chance to win something. So after your giveaway ends you may end up having many followers, but after you post you will notice that not all of those followers are engaging with your contact. So the choice is up to you. Just remember that many people who have your content one follow you which is fine. It’s better to have followers who genuinely care about your content.

instagram giveaway entry methods

2. Let everyone know the rules

Be sure to include details in your description and possibly on the photo. Many users keep track of all the giveaways, sweepstakes and contest entries. So be sure to include things like:

  • What is the prize?
  • How much is this prize worth?
  • When does the competition end?
  • How do I enter the giveaway?

3. Pick the right prize

Depending on what your goal is, it’s not a very good idea to pick a generic prize that everyone is interested in. You would think that the more engagement you get, the better. So choosing an award that more people are interested in would make sense. Or does it? If your goal is to get reach than yes, it’s a great idea to give generic items away see you can get more followers and likes. However, if your goal is to build true fans of your brand who want to buy your products and support you on your mission, then it’s better to choose a prize that is relevant to your brand. Choosing a gift card or cash giveaway Will attract everyone to your award, but it will not turn those users into fans.

If you want to real fans, and give a prize a way that is related to your company. So for example, if you’re Instagram pages all about coffee, then giveaway a coffee related product. If your business is about fashion and beauty, then giveaway a product people can use for their hair or skin.

4. Create the prize photo

You want to cash the user’s attention by having a clear photo of what your prize is and that it’s a giveaway. Don’t show the picture of the prize and tell people that you’re doing a giveaway in the description. You want to display some sort a text on the photo along with the prize that informs users that you’re doing a giveaway. Most users only scan through pictures and don’t read the product description.

5. Pick the right hashtags

Choosing the right Instagram giveaway hashtags is very important when doing a giveaway on any social media platform. Many people search for giveaways via hashtags to see what they could win for free. Here are some of the more popular hashtags that you should include in your giveaway description.

  • #giveaway
  • #contest
  • #competition
  • #sweepstakes
  • #sweeps
  • #win
Giveaway hashtags

6. Promote your giveaway

So what if you don’t have much Instagram followers or fans? How would I get users to come to enter my giveaway if there are a small number of people there? What came first, the chicken or the egg?

Here are some of the best strategies we’ve found to promote your giveaway contest:

  1. Use popular hashtags (#giveaway, #contest, #sweepstakes, etc..)
  2. Ask for a shoutout from popular Instagram pages
  3. Submit your giveaway for free to be discovered on popular giveaway websites

7. How to pick the winner(s)

Choosing a winner will depend on how the users entered the giveaway. It’s best to select a winner at random so that everyone has a fair chance. Here are some tools and strategies you can use to choose random contest winners:

If the contest is a photo contest, then be sure to choose which photo you think is best. Maybe it’s the most relevant to your theme, or perhaps it’s the most creative. You set the rules on which type of photo you want the users to post. After you choose which photo you think is best, be sure to let users know why that photo was best when you make the winner announcement.

Don’t forget to announce who the winner is. You can do this in the next post after the contest is over, on your storyboard or in your profile description. Let everyone know who won so that people will see that you’re not running a scam show. Be authentic and be truthful about choosing the winner(s).

instagram winner picker

It’s giveaway time!

Now that you’ve read some tips on how to promote on Instagram; It’s your turn. Use this Instagram giveaway guide to take your company to the next level. These are some tips and tricks for running a giveaway contest, sweepstakes or competition on Instagram. You don’t have to take everything we say to heart; these are some general guidelines and best practices for you to follow. If you have any questions or new suggestions on how to do a giveaway, please don’t hesitate to contact us.

Good luck to you. We hope this article will get you 1 step closer to achieving your business and lifestyle goals!